П-298

ПОЛИТИКА КНУТА И ПРЙНИКА NP fixed WO

tactics combining (the threat of) punishment and (the promise of) reward

carrot-and-stick policy.

Правительства всегда и везде проводят политику кнута и пряника. Кнут вы получили. Теперь ждите пряник (Зиновьев 1). "Governments always and everywhere have used carrot and stick policies. You've had your share of the stick. Now you're waiting for a bit of carrot to come your way" (1a).

This phrase became commonly used in Russian after the publication of The Golden Calf {«Золотой телёнок»), by Ilya Ilf and Evgeny Petrov, 1931 (ch. 12).